BETTER-FOR-YOU SPRINKLES: Supernatural Softies taste just like regular rainbow sprinkles, but are made without artificial dyes, titanium dioxide, or other controversial stuff.
COLORS FROM PLANTS: Artificial dyes can cause allergies and hyperactivity. So we vividly color our sprinkles withplant-basee colors, instead (yay).
HEALTHIER BAKING: Modern chefs like to keep controversial ingredients out of their kitchens. So we avoid questionable stuff like soy, titanium dioxide, and common allergens.
NO CONFECTIONER’S GLAZE: Did you know most sprinkles get their shine from bug goop? We keep it vegan with a formula that’s friendly to all creatures, big and small
FEMALE FOUNDED, AMERICAN MADE: It’s good to know where your food comes from. This product is made in America by women who really (really) care about sprinkles.
